Qijing WangHULK
Dylign's Founder Story

Commercial · 2025

Dylign's Founder Story

DIRECTOR OF PHOTOGRAPHY

WATCH ON YOUTUBE

"From a bowl of chicken soup shared with friends — to a brand's founding mission."

ABOUT THE PROJECT

品牌创始人 Qixuan Li 的真实创业经历:一碗鸡汤萌生创业想法,到面对包装材料、生产工艺、合规认证与最低起订量的现实困境,最终创立 Dylign,帮助成长型品牌跨过从产品创意到商业落地的包装门槛。AdReel Media Group × 波士顿哈佛团队合作。

俯拍食材、节奏化 Match Cut 与温暖聚餐建立亲和力;光线变化、跳切与渐远镜头呈现被现实包围的压力;最后转入克制、专业的访谈影像,完成个人经历到品牌使命的叙事转化。

VISUAL JOURNEY

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BEHIND THE SCENES

Behind the scenes coming soon.

Watch the film(YouTube)

NEXT STORY

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